Assuming that you do a pretty good job of presenting original, value packed ideas on your blog; what kind of image does it present to the world of who you are?
Have you added a mish-mash of colors and font faces in an effort to attract attention to your content? Or have you resisted adding these distracting features in an effort to better engage your readers?
I have been on some blogs that are difficult to read and even more difficult to navigate my way around them to see what other information it may contain that may be of interest. Recently I visited a blog dealing with one of my favorite online topics: search engine optimization. The first two postings were interesting and stayed on topic. Then out of the outer reaches of the planet blogosphere the third posting dealt with walking his chocolate brown lab through the newly fallen leaves on a crisp, fall Saturday morning. (Don't get me wrong, I'm a dog lover. I have a yellow lab - which as anyone who has had a yellow lab could tell you that you can fill a daily blog with their antics. ) A walk in the leaves with a dog on a crisp fall day. Hello, I think we' are just a tad off topic on a SEO themed blog.
Be sure to check all links that you include in a blog post BEFORE publishing your posting. I was on a network marketers blog and all of the links that were in the first few postings were broken links. In other words, error pages came up as there was something wrong with the links either they were copied incorrectly or a wrong letter was used. Now this was ridiculous given the fact that the whole purpose of this network marketer's blog was to get the reader onto their company generated website to convert them to a hot to trot prospect. The only trotting that was happening was the visitor trotting to some other website with working links.
The best has been saved for last. Does your blog look like a network marketing Walmart? Today I was on a blog that had like a gazillion banner ads...most animated to attract attention. You had an add promoting a lead generation service, another one promoting a hosting service, there was one offering domain registration, two were promoting two different types of autoresponders, yet another one was promoting books on network marketing, blast emailing also had a banner... There were others but I guess you get the point. All of these were obviously affiliate programs that would provide a commission back to the blog owner provided someone would click on the banner and sign-up. here is a not so nice term for this: blog banner farm.
What are you attempting to do with your blog? Collect infrequent - at best - commissions from your banner farm affiliate programs OR are you trying to build your business by attracting top notch leaders?
Whenever I encounter a blog with a banner farm, my first thought is: this person is not making money from their business and they have to try and grab a few bucks from all these affiliate links leading to a cheesy looking blog. My second thought is: let me click off of this blog FAST.
You have worked very hard marketing your blog in an effort to drive traffic (visitors) to it. Why in the world do you want them to be attracted to an affiliate link which causes them to leave your blog and visit another website? The object of the game is to get that visitor to stay on your site as long as possible...perhaps leading them to becoming one of your team members.
Andy has been a network marketer for over 20 years. Of late, he has focused on training other network marketers over the internet. For more of Andy's network marketing articles and training videos visit: http://www.andyacci.com/
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