Blogging for profit requires you to have a large readership. When you have high traffic, the more advertisers will agree to pay you.
There are, however, 2 reasons why bloggers may fail:
1) Unrealistic expectations of how fast their readership will grow. There are thousands of people blogging out there and it takes time for readers to connect to you and trust what you have to say. If you do not see a profit immediately, you may lose your desire to continue. Remember that success does not happen overnight, and you should have a plan in place in place and stick to it. Blogging should bring out your passion for the topic and you should be having fun doing it.
2) Not marketing your blog effectively. Before you even start blogging, you should have several strategies in place where you will be able to monetize your blog. Your hard work and time you put into a blog post should be rewarded with a profit.
Blogging for profit requires you to blog on a set schedule, say every day or every other day, and readers will expect to hear from you. If you write on a sporadic basis, or when you feel like it, then it becomes less appealing to readers who may choose to jump ship and follow other people's blogs who write according to a set plan. You, therefore, will start losing readers and potential profits.
Blogging for profit also requires you to provide interesting, informative, and original content, and use targeted keywords that will be found by the search engines. Your style of writing should be your own as if you were talking to a friend, and you can inject humor and personal stories into them. You should always be asking yourself before blogging "Why do I care about this?", and "What does it mean to me and others?" Readers should see value in any content you write, and when the value of the information is greater than the money in their pocket, they will buy products or services from you.
Search engines, such as Goggle and Yahoo, are the most popular way that people find information online. "Just Google it" has become a catch phrase of almost anyone who is on the internet, and we all hear it on a daily basis. One of your goals is to pick a niche will less competition and include targeted keywords that people are searching for. You can reach to the top of the search engines with the words and phrases you use, and your readership will grow.
There are many ways to monetize your blog, including writing articles on sites such as EzineArticles and Associated Content, and redirecting readers back to your blog. You can also sign up with major affiliate networks, such as Amazon, ClickBank, and Commission Junction and you can market these products in your blog as long as the products are relevant to your readers. You can also sell your own products that may meet the needs of your audience and price them according to your market.
In concluding, blogging for profit requires you to blog according to a set schedule, provide informative and interesting content with targeting keywords and phrases, and utilize strategies for monetizing your blog. Also, remember never to make a sales pitch for a product on your blog - this can be an easy way to turn a reader off. Instead, look to satisfy a need or problem a reader may be having, and satisfy that need by offering solutions.
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