Key to the long-term success of a blog is the ability of the blogger to drive traffic to the site and provide content that is interesting and compelling enough to keep the visitor reading (and better still, sharing what they've read). With the vast numbers of blog available of variable quality and standard, the blogger who is serious about building readership needs to look at strategies that bring in results. This article quickly looks at how ways you can increase your readership and maintain a loyal community.
Good quality material on blogs that cater to a niche community are more likely to receive interested visitors who come back for more. To raise your profile within your niche and become better known as a blogger, you need to be prepared to commit time, energy, and enthusiasm to developing relationships within the community. Offering comments and feedback on posts by other bloggers in your niche is a good way of offering value and sharing knowledge.
Inviting guest bloggers within a niche to add new and interesting content is a tried and tested way to drive high-quality visitors to a blog site. Offer to contribute pieces on other blog sites from your niche that are on a related theme. Some bloggers openly invite others to contribute to their site, others you'll need to ask directly. As you build your relationships, ask for guest bloggers for contributions to your site.
In the same way, spending regular time on specialist forums in your own niche is an excellent way of building your community. The more value you can contribute to your community, the more quickly you'll build your readership. Don't use it as an overt opportunity to sell your site but rather as a chance to share knowledge, entertain, or offer support.
You can raise awareness of your blog site by linking it to your signature and include a tag line or motto which indicates what your blog site is about. Sharing knowledge and information, and offering value helps the community to begin to the core process of getting to "know, like, and trust you". This is a key need for people before they feel prepared to invest their time reading your content on a regular basis.
Cross-reference your blog with your other activities so if you're an author of books, articles, and reports, include link details and references to your blog if it's relevant to the subject matter. If you create videos or audio material, you can create a series of content based on your post themes and cross-promote.
Include your blog link to your social media and online platforms and where possible, connect your blog feeds so that your posts appear on these platforms. For example, LinkedIn has an app which you can set up on your home page which shows visitors to your profile extracts of your blog posts.
Finally, make sure you regularly add new content to your blog. Having built up expectations within the community you've built up, you need to provide them with relevant and interesting content on a consistent basis. Don't forget to give readers the opportunity to share your posts within the wider community by embedding share buttons on your site.
Sumi Olson is the author of the Amazon five-star rated, " How to Manage Your Social Media Marketing in 30 Minutes A Day", and is an author, speaker and consultant on social media & business development. With 25 years' experience in book publishing, business development, online selling, sales & marketing, Sumi is expert in reducing overwhelm and turning insights into implementation.
If you want to satisfy your publishing or writing aspirations, meet your sales, marketing & management objectives, or achieve your social media & online marketing targets, then Sumi Olson can give you the tools and knowledge you need.
With a young family of her own, she's passionate about helping people create a great work-life balance through practical systems & processes so that they can spend more time on the things that matter in life.
Connect with her on Twitter (@sumiolson), LinkedIn http://uk.linkedin.com/in/sumiolson or visit http://www.learningbusinessskills.com/.
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