Blog SEO - How to Create Optimized Blog Post Titles That Attract Visitors and Search Engines

There are millions of blogs on the Net and you probably have a lot of competition in your niche. In order for your blog posts to stand out from your competitors your title needs to be optimized for both the search engines and visitors. A boring title won't capture much attention and a title that doesn't contain the keywords people are searching for won't get the search engines to index your content. You've probably invested a lot of time and money into your blog so you need to know how to write your blog post titles correctly.

How to create captivating titles visitors love
You can either do this before or after writing your blog post. I initially create a title before I begin writing the content then edit it after I've completed the post. This is because I've delved deeper into the content and therefore have a better grasp how the title should be written. For example for this post I initially created the title: "How to Create Optimized Titles for Your Blog" the edited it later to: "How to Create Optimized Blog Post Titles That Attract Visitors and Search Engines."
Which title do you think would cause you to read the rest of the content? I would choose the second one because it not only states what content you'll receive but what results you'll get i.e. visitors and search engines that love your blog post titles.
This is only one example of how to attract visitors. Some other ideas may include:
Asking a question ie "Why should you write captivating blog post titles?"Make a controversial statement ie "Link Building Myths Debunked"Create a list ie "7 ways to write great blog post titles"Use action verbs ie "Discover how to write great title for your blog post"
How to create optimized titles search engines love
Even if you write a captivating title if no one sees it will be a waste of time. You need to drive traffic to your blog post. One of the best and easiest ways is to simply include your main keyword within the title meta tag and create a well written description for your meta description meta tag. The title description meta tag is what a person first sees listed in the search engines results page after doing a search on your keyword. The description meta tag is what they read about the page under the title in the search engines.
Example 1
If your title is "7 steps on how to build a blog" and your main keyword phrase is "build a blog" place this phrase at the beginning of your title because search engines give more weight to keywords placed at the beginning of the title tag. So your final title could be edited to say: "Build a Blog in 7 Steps"
Example 2
If you Google the blog post titled "How to Choose the Right Niche to Start an Online Business" you'll notice that's how the title of the post is written however if you look at the top blue line of your browser you'll notice the title meta tag is written "Start an Online Business - How to Choose the Right Niche" because the main keyword phrase is "Start an Online Business."
If you implement the steps mentioned above you'll not only attract visitors from the search engines but get them to read your blog posts as well.
And now I would like to invite you to read: Build a Better Blog
Herman Drost is the CEO and President of http://www.isitebuild.com/
Professional Website and Blog Design, Hosting, SEO.

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