Signs Your Blog May Be Failing

The blogosphere has exploded over the past few years. There are literally millions of blogs on the World Wide Web and the number is growing. Blogs, which is contraction of the term "weblog", have gained an incredible amount of popularity. This is because they are dynamic, being interactive, they connect publishers with readers through comments and links.

Signs of Successful Blogging
Successful blogs are those that receive visitors from many different referring sources. Because there are so many, only those that garner a following are successful. What defines success in a blog is unique page views and returning readers. This allows a publisher to seek paid advertising. Once advertisers see a large audience, they are willing to pay higher rates.
Another sign of a successful blog is comments. Those without comments are generally considered not to be read by a wide audience. Comments help to attain a higher page ranking because more unique viewers are interacting with the online publication.
Additionally, they are considered successful if the publisher receives guest post inquiries. The more of these a blog publisher receives, the more he knows the blog is reaching an expanding audience. Likewise, requests for "copying" the blog's aesthetics signals a blog is successful.
Signs a Blog is Failing
The most obvious sign of a blog failing comes from it's falling number of page views. Found in the publisher's dashboard, a counter appears in the form of a graph accompanied by numbers. These figures decline if a blog is losing its appeal. They become successful by niche-carving and this means the publisher has taken a broad topic and focused on a particular aspect. For instance, one about personal finance is very broad, but a blog about couponing is more focused.
In the instance a blog's niche begins to broaden, readers might perceive the change in direction. This leads to less visits. Which in turn, leads to less comments. Fewer comments make a blog look "sad" and as a result, readers begin to go elsewhere.
If advertisers do not renew their contracts, this is a sign of a blog in decline. Advertisers spend their money wisely and monitor where traffic come from. When a source no longer produces traffic, an advertiser will abandon the failing source.
Concurrently, when advertisers begin to pull back, guest writers/posters will likely notice. An exodus of guest writers is a sign that a blog is failing to maintain its audience. At the same time, readers become disconnected from the blog. This occurs when readers stop messaging the publisher. A blog that is doing well will receive queries from readers about design, content and other missives.
The remedy is to reengage the readership and promote the blog on a regular basis. Bloggers that respond to audience changes will be successful.
Britney Fuller is a writer who enjoys writing on a number of different verticals. For more on successful blogging, Bloggers Passion offers readers reasons why your blog might be failing and how to fix it.

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